“Our families’ collective net worth are in excess of USD 5 billion and their wealth is spread across three continents. Generational wealth from first-generation entrepreneurs is a powerful force, but its global, multi-continental spread demands bespoke, privacy-first wealth management that is as agile and ambitious as its creators.”
Milan S. Morjaria is the Founder of MSM Investment Advisors SA, with over 38 years of experience in global financial markets. Drawing on his extensive background, he founded MSM Multi Family Office in Geneva in March 2010, later expanding its operations to Dubai in August 2020. The firm specializes in managing the wealth, transitions, and legacies of affluent global families and their charitable foundations.
From 1988 to 2010, Milan built a distinguished 22-year career at Citigroup. He progressed through diverse roles, from currency trader and private banker to his final position as a Managing Director in Geneva, where he focused on Ultra High Net Worth clients and family offices. During his tenure, he was a member of the European leadership team and was a three-time recipient of the prestigious Chairman’s Council European Award (2005-2007). He also served on the board and investment committee for the Citibank Swiss pension fund.
Milan holds a bachelor’s degree in economics from the London School of Economics and Political Sciences and has completed executive programs at London Business School and Harvard Business School.
A resident of Switzerland, he is deeply committed to philanthropy, supporting Swiss non-profit organizations focused on children’s education and healthcare in developing countries.
He travels extensively to the United Kingdom, the Middle East, and India, where he maintains both family and business interests.
“Families face ever-increasing complexities: businesses and investments expand into new countries, sons and daughters take up lives abroad, assets grow beyond any imaginable needs to name a few. These families look for help in managing this complexity, but traditional financial-services providers often fall short. At MSM we sit on the family’s side of the table. With its customized Family Office services, families can get control over their worldwide assets, better plan for transferring wealth to the next generation and leverage our philanthropic expertise.”
Rodney Allen has more than 40 years experience in advising international families, businesses and organizations. He advises on the complex international business, estate, tax and philanthropic issues they face. His current clients include international families, their service providers and multi-national philanthropic organizations. He is also on the Boards of MSM and its subsidiary, as well as global trust companies.
Rodney’s experience began with a 9-year career at Arthur Andersen, where he specialized in cross-border tax issues for international companies and individuals. Next, Mr. Allen spent 10 years at Citibank, where amongst other assignments, was responsible for its International Wealth Structuring business and its EMEA Discretionary Asset Management sales department. He also served as General Manager of Citibank (Switzerland). After a short assignment as head of Credit Suisse’s Guernsey fund administration business, Rodney was appointed head of Barclays global trust business. In 2010, he took a 1-year leave of absence to return to university for an advanced law degree in Environmental Law, focusing on international environmental, human rights and other social-responsibility issues.
Rodney is a member of the Texas Bar and has passed the California CPA exam. He was awarded a JD from the University of Richmond in 1985 and an LLM from Oregon University in 2011. His undergraduate degree in English was awarded by James Madison University in 1979. Rodney currently resides in Switzerland, where he has lived and worked for the past 30+ years. He has also lived and worked in the United States and in The Netherlands.
“Successful investing requires one to get not too greedy nor too fearful. It requires patience, discipline and controlling one’s emotions. Using Sailing as an analogy - It is how you set your sails and not the direction of the wind that determines which way you go. We share over 100 years of financial markets experience and are passionate and committed in helping families navigate their wealth in all types of economic environments.”
Colin Woolcock has over 40 years of financial markets experience in senior positions working at Citibank in the Corporate and Investment Bank and Wealth Management across three continents (Argentina, Venezuela, Spain, Brazil, Indonesia, and Switzerland). His last position in Switzerland was Division Executive for Europe, Middle East, and Africa, for the Citi’s Wealth Management business.
In 2005, Colin moved to Deutsche Bank managing the Latin American and Southern European business in Geneva. In 2011, Colin successfully founded a real estate company Geneva Homes, which focuses on high value properties for Swiss and international clientele.
Colin Woolcock was educated at the British Schools in Montevideo, Uruguay, and at St. George’s College in Buenos Aires, Argentina. He has a degree in Business Administration from the Universidad Católica Argentina.
Colin is a Trustee on the Board of Governors of St. George’s College in Buenos Aires and was on the Finance Committee of the Jakarta International School. He was also a member on the Capital Contribution Committee to build the Nations Campus of the École International de Genève, and the Fund-Raising Committee for the new Arts Centre.
Colin Woolcock and his family have lived in Geneva for the past 25 years and he currently advises family offices alongside managing his real estate business.
“Real Estate investing can provide tax efficient diversification for wealthy families and institutions across a wide spectrum of risk profiles, property types and geographies.”
John Bottomley has over 40 years of Global Real Estate expertise and is a recognized senior real estate executive.
He is a proven investor, lender, business development professional who has had positions with leading firms Berkshire Residential Investments, Rockefeller Group, Citigroup Property Investors, Travelers Insurance, Citi Private Bank London, and Citibank Canada.
He has served on the Management, Investment and Credit Committees in all of these businesses and lived and worked in Canada, London, New York and Tokyo.
John currently advises several investment managers and high net worth family offices on real estate investment and funding strategies.
He has a MA in Regional Economics and Urban Planning from the University of Waterloo, Ontario and a Honors BA from York University, Toronto. He also holds Series 7 and 63 US Securities Licenses.
John resides in New York, USA.
“Preserving wealth and protecting it for the next generations could be more challenging, in many instances, than creating wealth. As the wealth cycle of families evolve over the years, it is critical to approach the preservation challenge through a timely tailored plan that addresses the specific underlying risks and avoid the usual pitfalls. Consider MSM as your objective and trusted advisor to steer this hard-earned wealth, through the appropriate financial channels, into safety and longevity.”
Muwaffak Bibi has over 45 years of international financial markets and banking experience. He built his core expertise during 35 years at Citibank with assignments across three continents spanning corporate banking, real estate financing, credit and risk management, ultimately serving as CEO and Chairman of Wealth Management for the Middle East in Geneva.
He subsequently held senior leadership positions including Regional CEO for Europe, the Americas and the Middle East at First Abu Dhabi Bank, and Head of the UHNW Segment for the Middle East at Credit Suisse. In 2014, he received the Lifetime Achievement Award for Banking at the WealthBriefing GCC Awards in Dubai.
Muwaffak currently serves on several banking boards with particular focus on strategic growth, governance and risk management. He is also involved with several charitable organizations focused on humanitarian causes, education and women’s empowerment, and serves as Chairman of the Advisory Board of the World Alumni Association of the American University of Beirut.
He holds an MBA from McGuill University and a BA from the American University of Beirut. He is fluent in Arabic and English, with professional knowledge of French and German.
“Our families’ collective net worth are in excess of USD 5 billion and their wealth is spread across three continents. Generational wealth from first-generation entrepreneurs is a powerful force, but its global, multi-continental spread demands bespoke, privacy-first wealth management that is as agile and ambitious as its creators.”
Milan S. Morjaria is the Founder of MSM Investment Advisors SA, with over 38 years of experience in global financial markets. Drawing on his extensive background, he founded MSM Multi Family Office in Geneva in March 2010, later expanding its operations to Dubai in August 2020. The firm specializes in managing the wealth, transitions, and legacies of affluent global families and their charitable foundations.
From 1988 to 2010, Milan built a distinguished 22-year career at Citigroup. He progressed through diverse roles, from currency trader and private banker to his final position as a Managing Director in Geneva, where he focused on Ultra High Net Worth clients and family offices. During his tenure, he was a member of the European leadership team and was a three-time recipient of the prestigious Chairman’s Council European Award (2005-2007). He also served on the board and investment committee for the Citibank Swiss pension fund.
Milan holds a bachelor’s degree in economics from the London School of Economics and Political Sciences and has completed executive programs at London Business School and Harvard Business School.
A resident of Switzerland, he is deeply committed to philanthropy, supporting Swiss non-profit organizations focused on children’s education and healthcare in developing countries.
He travels extensively to the United Kingdom, the Middle East, and India, where he maintains both family and business interests.
“Families face ever-increasing complexities: businesses and investments expand into new countries, sons and daughters take up lives abroad, assets grow beyond any imaginable needs to name a few. These families look for help in managing this complexity, but traditional financial-services providers often fall short. At MSM we sit on the family’s side of the table. With its customized Family Office services, families can get control over their worldwide assets, better plan for transferring wealth to the next generation and leverage our philanthropic expertise.”
Rodney Allen has more than 40 years experience in advising international families, businesses and organizations. He advises on the complex international business, estate, tax and philanthropic issues they face. His current clients include international families, their service providers and multi-national philanthropic organizations. He is also on the Boards of MSM and its subsidiary, as well as global trust companies.
Rodney’s experience began with a 9-year career at Arthur Andersen, where he specialized in cross-border tax issues for international companies and individuals. Next, Mr. Allen spent 10 years at Citibank, where amongst other assignments, was responsible for its International Wealth Structuring business and its EMEA Discretionary Asset Management sales department. He also served as General Manager of Citibank (Switzerland). After a short assignment as head of Credit Suisse’s Guernsey fund administration business, Rodney was appointed head of Barclays global trust business. In 2010, he took a 1-year leave of absence to return to university for an advanced law degree in Environmental Law, focusing on international environmental, human rights and other social-responsibility issues.
Rodney is a member of the Texas Bar and has passed the California CPA exam. He was awarded a JD from the University of Richmond in 1985 and an LLM from Oregon University in 2011. His undergraduate degree in English was awarded by James Madison University in 1979. Rodney currently resides in Switzerland, where he has lived and worked for the past 30+ years. He has also lived and worked in the United States and in The Netherlands.
“Successful investing requires one to get not too greedy nor too fearful. It requires patience, discipline and controlling one’s emotions. Using Sailing as an analogy - It is how you set your sails and not the direction of the wind that determines which way you go. We share over 100 years of financial markets experience and are passionate and committed in helping families navigate their wealth in all types of economic environments.”
Colin Woolcock has over 40 years of financial markets experience in senior positions working at Citibank in the Corporate and Investment Bank and Wealth Management across three continents (Argentina, Venezuela, Spain, Brazil, Indonesia, and Switzerland). His last position in Switzerland was Division Executive for Europe, Middle East, and Africa, for the Citi’s Wealth Management business.
In 2005, Colin moved to Deutsche Bank managing the Latin American and Southern European business in Geneva. In 2011, Colin successfully founded a real estate company Geneva Homes, which focuses on high value properties for Swiss and international clientele.
Colin Woolcock was educated at the British Schools in Montevideo, Uruguay, and at St. George’s College in Buenos Aires, Argentina. He has a degree in Business Administration from the Universidad Católica Argentina.
Colin is a Trustee on the Board of Governors of St. George’s College in Buenos Aires and was on the Finance Committee of the Jakarta International School. He was also a member on the Capital Contribution Committee to build the Nations Campus of the École International de Genève, and the Fund-Raising Committee for the new Arts Centre.
Colin Woolcock and his family have lived in Geneva for the past 25 years and he currently advises family offices alongside managing his real estate business.
“Real Estate investing can provide tax efficient diversification for wealthy families and institutions across a wide spectrum of risk profiles, property types and geographies.”
John Bottomley has over 40 years of Global Real Estate expertise and is a recognized senior real estate executive.
He is a proven investor, lender, business development professional who has had positions with leading firms Berkshire Residential Investments, Rockefeller Group, Citigroup Property Investors, Travelers Insurance, Citi Private Bank London, and Citibank Canada.
He has served on the Management, Investment and Credit Committees in all of these businesses and lived and worked in Canada, London, New York and Tokyo.
John currently advises several investment managers and high net worth family offices on real estate investment and funding strategies.
He has a MA in Regional Economics and Urban Planning from the University of Waterloo, Ontario and a Honors BA from York University, Toronto. He also holds Series 7 and 63 US Securities Licenses.
John resides in New York, USA.
“Preserving wealth and protecting it for the next generations could be more challenging, in many instances, than creating wealth. As the wealth cycle of families evolve over the years, it is critical to approach the preservation challenge through a timely tailored plan that addresses the specific underlying risks and avoid the usual pitfalls. Consider MSM as your objective and trusted advisor to steer this hard-earned wealth, through the appropriate financial channels, into safety and longevity.”
Muwaffak Bibi has over 45 years of international financial markets and banking experience. He built his core expertise during 35 years at Citibank with assignments across three continents spanning corporate banking, real estate financing, credit and risk management, ultimately serving as CEO and Chairman of Wealth Management for the Middle East in Geneva.
He subsequently held senior leadership positions including Regional CEO for Europe, the Americas and the Middle East at First Abu Dhabi Bank, and Head of the UHNW Segment for the Middle East at Credit Suisse. In 2014, he received the Lifetime Achievement Award for Banking at the WealthBriefing GCC Awards in Dubai.
Muwaffak currently serves on several banking boards with particular focus on strategic growth, governance and risk management. He is also involved with several charitable organizations focused on humanitarian causes, education and women’s empowerment, and serves as Chairman of the Advisory Board of the World Alumni Association of the American University of Beirut.
He holds an MBA from McGuill University and a BA from the American University of Beirut. He is fluent in Arabic and English, with professional knowledge of French and German.
Over 12 years of experience in administration within international companies.
She is responsible for office operations, HR, executive support and payroll coordination, working closely with senior management to ensure efficient day-to-day operations.
Previously worked at Energin Trading SA (Switzerland) as Director, Office Manager & HR.
BA in Banking and Finance.
Fluent in Serbian, Croatian, English and French.
“At MSM, our portfolio management process combines asset allocation and high conviction investment themes to ensure investment objectives are aligned with our client's long-term goals, risk appetite, tax and personal circumstances. Our investment capabilities are focused exclusively on areas in which we believe we can provide significant value to meet the expectations of families with sophisticated needs.”
Toni Apostoloski joined MSM as an Investment Analyst in 2019. Prior to joining MSM, Toni worked at Banque Heritage specializing in quantitative and qualitative research on equity and third-party funds.
Toni currently is a Portfolio Manager and member of the investment committee at MSM. He is responsible for MSM Thematic funds and products.
He has over 12 years of investment experience in managing discretionary and advisory portfolios across multi asset classes.
Toni holds a Bachelor in Economics and a Master’s degree in Finance (Financial Engineering and Risk Management) from HEC Lausanne. He is fluent in English and French.
Markus Bettels is a seasoned risk, compliance, and clientservice professional with more than twenty years of experience supporting private clients and financial institutions. Based in Switzerland, he serves as Risk & AML Officer at MSM Investment Advisors SA, where he oversees regulatory compliance, risk management, and the integrity of client relationships. Markus also leads the firm’s Relationship Support Team and manages key aspects of its IT infrastructure, ensuring secure, efficient, and wellgoverned operations.
Before joining MSM, Markus spent seven years at Citibank Switzerland working closely with private bankers to deliver highquality wealthmanagement services to international clients. His background combines technical expertise with a strong commitment to service, discretion, and longterm partnership.
Markus holds a Bachelor of Arts in Political Science and Communication from Denison University and completed his schooling in Switzerland, including the International Baccalaureate program. He brings a global perspective shaped in part by extensive travel and a lifelong interest in different cultures.
Over 23 years of financial markets experience.
She is responsible for managing our complex Family Office clients and works closely with the Geneva and Dubai banker teams.
Previously worked in the investment management division at JP Morgan and subsequently joined Citibank (Switzerland) AG focusing on Greek Ultra High Net Worth clients.
She is fluent in English and proficient in French.
“We don't just manage wealth; we curate a legacy by ensuring every investment, from a tech startup to a charity, aligns with the family's core values. Our operational focus is on building resilient, long-term structures, not just chasing quarterly returns—because the greatest wealth is the one we build for generations to come”
Kenni Redjah joined MSM Investment Advisors S.A. in 2023 and brings over 12 years of experience in financial markets. He is responsible for all Client Relationship Support working closely with the Geneva and Dubai banker teams.
His professional background is rooted in private banking, where he has served ultra-high-net-worth individuals and families for over 9 years with complex and bespoke needs, requiring the highest levels of discretion and sophistication.
Kenni began his professional career in 2014 at J.P. Morgan Private Bank in Geneva, where he joined the Graduate Program as an Analyst covering the Middle East market. He subsequently joined Deutsche Bank Wealth Management in Geneva as an Account Manager within the Middle East & Africa team.
Kenni holds a B.B.A. in Finance from INSEEC Business School and master’s degree in finance & Wealth Management from ESCP Europe Business School in Paris.
A keen sports enthusiast, Kenni divides his time between skiing in winter and wakesurfing in summer and plays football occasionally. He also enjoys traveling and exploring new destinations and cultures.
He is fluent in French, English, with conversational Spanish.
Florian is responsible for investment analysis and portfolio review at MSM Investment Advisors, contributing to the firm’s research and client reporting across a broad range of funds and asset classes.
Prior to joining the firm, he worked at Starvest Capital, where he prepared investment recommendations based on equity analysis and stock selection. He also completed an internship at Lemantrust, a family office, where he led a financial analysis project spanning multiple asset classes.
Florian holds a Bachelor’s degree in Management and a Master’s degree in Finance from HEC Lausanne, including an exchange semester at the University of St. Gallen.
He is fluent in English and French.
Karin studied at the Modern School of Business and Languages in Lausanne, Switzerland, designed for international careers in enterprises and organizations where knowledge of several languages and business is required. She is fluent in English and French.
Karin Hartmann Tan joined MSM Investment Advisors SA as an Administrative Assistant in 2020. She has over 30 years’ experience as an Executive and Administrative Assistant with multinational companies. Her previous assignment (2008-2019) was at the European headquarters of ADM International in Rolle as an Executive and Personal Assistant providing support to the CFO and Tax Director at ADM Corporate office.
Back to all insights